Despite the popularity of the outgoing Cadillac CTS Coupe, a recent report from Motor Trend suggests that the model hasn’t been approved for the next generation on the Alpha platform. The same goes for the cult-favorite wagon. However, that’s not to say all hope is lost.
Also according to the report, there is an internal struggle to keep multiple variants of the upcoming Cadillac D/E-segment model, in the name of global appeal. Besides, BMW seems to be doing just fine with the way it’s selling the volume-oriented 5 Series with its multiple variants starting at just under $48,000, and the higher-end 6 Series coupe, positioned as a grand touring two-door that starts at just under $75,000. It would be nice to see a similar approach from the Wreath and Crest brand.
If we had to play product planner for a day, we would make sure the next-generation Cadillac CTS was available in sedan, coupe and wagon forms, with even a four-door coupe and convertible, to round things out.