In a lengthy interview with WardsAuto, Susan Docherty, currently president and managing director of Chevrolet and Cadillac in Europe, hinted at future strategies for both brands. There was the usual talk about the need to change perceptions of rigid European customers in regards to the American marquees, but there was also a certain quote that stood out from the rest. When asked whether or not Cadillac needs a vehicle that would slot below the ATS in the lineup, Docherty stated the following:
“As we grow throughout the end of this decade, we have to be looking at products like that to be considered a serious player,” she said.
Docherty’s words may have hinted at something on the way. And if we look around, we can already see products from Cadillac rivals like Audi, BMW and Mercedes-Benz emerging into the B/C market segment with vehicles such as the A3, 1-2 Series, and CLA, respectively. Such vehicles have mass market appeal on a global scale (read: America, Europe, China), and it’s easy to envision Cadillac pursuing that same growing market in the not-too-distant future. Though we’re currently left with our imaginations as to what such a vehicle will look like, and what it would be called.