Skimming 2012 pickup truck sales will show the Ford F-150 being the outright sales leader of the half-ton pickup market, selling 343,186 units in 2012 alone, according to R.L. Polk, via Pickuptrucks.com. That’s nearly a full 80,000 units more than second-place Chevrolet Silverado, which sold 263,964 units last year. But General Motors sells more than one truck.
If we combine the 2012 sales of the Silverado with those of the GMC Sierra 1500 (105,722 units), Chevrolet Avalanche (23,114 units), and Cadillac Escalade EXT (1,769 units), we find that General Motors Co.’s half-ton trucks outsold Ford Motor Co.’s half-ton trucks by a score of 394,569 to 343,186, or a 51,383 units.
Some may argue that it’s not fair to stack multiple trucks from several GM brands and nameplates against the single F-150. But with the F-150 currently offering no less than ten styles, from the basic XL work truck and the hard-core Raptor to the top-shelf Limited and Harley Davidson editions, we see it as a fair fight. America.