General Motors tallied more half-ton pickup truck sales than anybody else during the 2012 calendar year, but was it the same for the HD market? Let’s break down the sales results…
Total GM 2500 HD truck sales mounted to 83,975 trucks in 2012; 56,359 of these were of the Chevrolet Silverado 2500 HD and 27,616 were the GMC Sierra 2500 HD. That’s more than the 67,786 units observed by Ford and its F-250 Super Duty sales, according to R.L. Polk via Pickuptrucks.com. Mark another one in The General’s column.
However, the same success cannot be found in the full-ton market, where sales of the Chevrolet 3500 HD (19,573 sales) and GMC 3500 HD (8,007 sales, 27,580 total sales) were squashed by full-ton trucks from Ram (35,665 units) and Ford (51,552 units). The only reason we can think of to explain GM’s trailing results in the segment is that shoppers must want a less capable truck, as evidenced by real-world testing, than what GM produces.
In total, the combined half-ton and full-ton HD truck market observed 119,338 sales from Ford, 111,555 sales from GM — a close second — and 77,583 sales from Ram as a distant third, in 2012.