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Buick, GMC Receive New Advertising Director

1
  • by Manoli Katakis
  • — Feb 14, 2013
GM Renaissance Center - General Motors Company logos 3

A recent marketing and advertising shift in General Motors left the position of Director, Advertising and Sales Promotion open for the Buick and GMC brands. But effective March 1, it will be Sandra Moore who will be putting on the hat of the ad and sales director for both brands, moving from her previous role of Director of Customer Experience Development. She replaces Craig Bierley, who moved to become Cadillac’s ad and sales promotion director.

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— Manoli Katakis

Manny is the lead GM Authority writer and provides on-site coverage of GM events as well as road tests of GM's new products.

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1 Comment

  1. Richard says:
    February 14, 2013 at 8:26 pm

    Let’s hope this change is the start of what I have been proposing. A complete overhaul of GM marketing…

    Reply

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