Buick, GMC Receive New Advertising Director
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A recent marketing and advertising shift in General Motors left the position of Director, Advertising and Sales Promotion open for the Buick and GMC brands. But effective March 1, it will be Sandra Moore who will be putting on the hat of the ad and sales director for both brands, moving from her previous role of Director of Customer Experience Development. She replaces Craig Bierley, who moved to become Cadillac’s ad and sales promotion director.
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Let’s hope this change is the start of what I have been proposing. A complete overhaul of GM marketing…