Ad Break: Buick Verano Turbo & Morning Coffee
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This ad gets right to the point: the Buick Verano Turbo has more horsepower than the Audi A4… so once you’ve experienced the car, everything else seems a little slow:
The GM Authority Take
Good one, Buick. And that Audi reference is actually a clever marketing technique: comparing a modern (and very capable) Buick to one of the best performance-luxury sedans from Germany is an aspirational marketing practice that lets viewers think of (or consider) the Tri Shield brand in a similar light as Audi; so even though Audi buyers may never cross-shop Buick, those that don’t will see Buick in a more positive light.
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Great ad Buick. It gives me one more reason to like one of my favorite car companies and favorite cars. I really think the Verano is one QUALITY product.
Good one, unfortunately, Verano is not a rival for A4, it is for A3 Sedan which will be unveiled this year in US.
Buick is rocking it out………….I see these ads on TV a lot and each one is so well-done too…..no wonder I see Buicks more and more all about….Cheers