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Yes, This Is A Pink Cadillac ATS

12
  • by Manoli Katakis
  • — Jan 21, 2013
Cadillac ATS 3.6 Pink

Here’s something you haven’t seen before: a matte pink Cadillac ATS 3.6. This is not a dream, as it’s an actual listing by Sewell Cadillac in Grapevine, Texas. And we don’t see a Mary Kay badge anywhere. Humorously, the paint is listed as Black Raven. Maybe in the wheels.

Still, there’s something about this flat-pink-and-black color scheme we don’t hate. For those brave enough to rock it, the dealer is listing the optioned-out RWD Premium ATS 3.6 for $56,625, roughly $10,000 over MSRP.

 

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— Manoli Katakis

Manny is the lead GM Authority writer and provides on-site coverage of GM events as well as road tests of GM's new products.

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12 Comments

  1. gdvalente says:
    January 21, 2013 at 2:02 pm

    Fire up the crusher Joe.

    Reply
    • Mike says:
      January 21, 2013 at 2:17 pm

      And the incinerator

      Reply
  2. Main Wayne says:
    January 21, 2013 at 2:36 pm

    Painting a car that color is the second most ridiculous thing I’ve seen today. Most ridiculous is trying to sell it.

    Reply
  3. andrew says:
    January 21, 2013 at 2:45 pm

    vinyl wrap

    Reply
  4. Yabadabadoo says:
    January 21, 2013 at 3:02 pm

    I just vomited in my mouth… Uhhhh hideous… Whoever sells that much mary k should be…

    Reply
  5. Grawdaddy says:
    January 21, 2013 at 4:43 pm

    I would hope that Cadillac would offer it’s clientele the option to paint their cars in any colour they would like. It wouldn’t matter what others would think; it’s strictly the decision of the client.

    As for being a regualr production colour, no, I don’t think it’s appeal is very large. But if certain clients want a pink ATS, it behooves Cadillac to make a pink ATS; no questions.

    Reply
    • andrew says:
      January 21, 2013 at 6:11 pm

      Cadillac isn’t ultra-lux. I know from when I got my CTS that white diamond is ~$1000, so I’ll assume it’s the same price for the ATS. Now that is a paint that is all ready to go on the line. Introduce a custom colour means it has to be matched, mixed, and brought into the assembly line. I don’t know much about the auto paint process, but I’ll assume the said line would then have to be cleaned after each custom use.
      Conservatively, I’d put the price for such a thing at $5-6000. So tack on another 10% to the car’s price tag.. not really worth it for Cadillac or the consumer.

      Maybach or Bentley, that’s different.
      The million dollar car club let’s you pick you own colour, want the same colour as the tile in your bathroom, no problem they will match it. Pick your own interior colours and materials too.

      Reply
  6. david russell says:
    January 21, 2013 at 7:48 pm

    Is it Sewell or Sewer Cadillac that is hawking this monstrousity?

    Reply
  7. Dan says:
    January 21, 2013 at 7:52 pm

    Bad…..makes Cadillac look cheap and common….might as well be bright purple or lime………….ugh

    Reply
    • andrew says:
      January 21, 2013 at 8:24 pm

      Are pink, purple, and lime common colours in your city/state-province/country?

      Pink is just as flashy as a yellow Ferrari or a lime green Cayman. Not saying I support the colour, and I would never buy it.. But maybe this is a breast cancer promo car, who knows. If it wasnt, it should be.
      I always see cement trucks (CBM) and the odd dump truck painted in the breast cancer livery. That, I think is cool.
      http://torontoist.com/attachments/toronto_david/20081110concretemixer.jpg

      Reply
  8. Todd Bianco says:
    January 22, 2013 at 9:58 am

    I’d expect to see a car like this – fully blinged-out – on the Sunset Strip, in front of an expensive restaurant or trendy nightclub. It would be driven by someone on the reality show “Shahs of Sunset” or as an accessory for the likes of Paris Hilton. You know, it would match her Versace purse and stilettos.

    The other use for such a car is as promotion. Love it or hate it, it screams look at me. This is your model for custom rims or your aftermarket paint or customization business. As another commenter mentioned, it also could be another annoying, ubiquitous breast cancer awareness tchotchke. Or maybe an inducement for a Mary Kay sales zombie to push more cheap crap on her customers.

    For me? No f-ing way.

    Reply
  9. Mike says:
    January 22, 2013 at 4:23 pm

    Hate the pink but like the blacked-out factory 18″ wheels.

    Reply

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