On January 10, the first Opel Adam rolled off the line at the GM-Opel Eisenach plant in Germany. Adam is the only city car to be manufactured in Germany, and “represents Opel’s commitment to Eisenach and to Germany”, according to Deputy Chairman of the Opel Management Board Dr. Thomas Sedran.
Given that the Adam offers a vast array of individualization options, including more than 61,000 variants for the exterior and roughly 82,000 for the interior, the car represented a challenge for planning, logistics, and manufacturing that demanded great flexibility from the plant’s manufacturing line. To allow every Adam to be unique (yes, that’s truly the reality) , Opel invested about 190 million Euros to produce the Adam, which joins the Corsa at Eisenach.
Celebrating the milestone at Eisenach was high jumper Ariane Friedrich. The 2009 European Athletics Indoor Champion and multiple German champion drove the ADAM off the assembly line next to Opel Supervisory Board Chairman Steve Girsky. The GM subsidiary has received more than 16,000 orders for the Adam in Europe, according to Dr. Sedran, which represents a fairly good start for the model.