By 2015, General Motors’ Middle Eastern operations plan to have invested $750 million to expand and upgrade their sales, service, and parts network in Saudi Arabia — the biggest market in the region. The move, according to GM, is part of the automaker’s strategy and commitment to improve the customer experience.
The expansion is the result of a re-alignment of the Chevy and GMC dealer network by General Motors during the summer of 2012, with the $750 million investment to be used to purchase new land and construct new sales, service, and parts facilities in conjunction with dealer-partners Aljomaih Automotive Company (AAC) and Universal Motors Agencies (UMA). GM’s overall footprint will expand from the current 96 locations to more than 120 in the two-year timeframe.
“There can be no doubt that 2012 was a big year for General Motors in Saudi Arabia with the successful dealer network re-alignment,” said president and managing director of General Motors Middle East John Stadwick.
“This will allow us to expand and upgrade the network of customer sales and service facilities and ultimately further enhance customer service. This is in line with our philosophy at General Motors that the customer is at the heart of everything we do.”
The GM Authority Take
GM’s strategy in the Middle East seems to call for aggressive growth, which would appear to mean that The General has identified the region as an opportunity and a market worthy of investment — more than we can say about GM’s operations in Japan. The Middle East joins South America as the second region where the automaker is planning to expand and increase sales.