General Motors is continuing to pursue a trademark for the word “CROSSVOLT”, GM Authority has learned. Originally filed on April 11, 2011 with the United States Patent and Trademark Office and carrying the serial number 85291676, the trademark application is in the Automobile category of Goods and Services and has a preudo mark of “CROSS VOLT”.
GM’s application was published for opposition on August 2, 2011 and currently has a status of 731/Second Extension – Granted. Those following GM Authority’s trademark coverage are already aware that a trademark applicant is capable of receiving six of such extensions, each lasting six months. An extension equips the applicant with more time to file a document known as the Statement of Use — a testimonial of the applicant’s plans to use the trademark in a real-world product or service.
The GM Authority Take
Given that GM has consciously taken steps to request two extensions to file its statement of use, we believe that the actions demonstrate the automaker’s desire to secure the CrossVolt trademark for a future product.
Since a statement of use can’t reference plans for future products that may possibly be “vaporware”, GM is doing its best to hold off on filing the statement of use document until it has a real-world product to show. This was, in fact, the case with the Stingray trademark application in 2012. That being the case, we believe that GM is in process of reserving the CrossVolt name for an upcoming variant of the Volt extended-range electric vehicle. While the practice of reading the tea leaves of trademark applications might be a questionable way of understanding an automaker’s future product plans, it would seem that a body style variant of the Volt is the next logical step to make the Voltec program profitable (following the introduction of the Cadillac ELR).
Back in April 2010, GM showed an MPV variant of the Chevy Volt called the Volt MPV5 at the Beijing Auto Show. The concept had seating for five, compared to the four seats found in the Chevy Volt, but has since them disappeared from the auto show circuit, or from any kinds of reports or rumors. Recently, GM was criticized for not offering more body variants of the Volt, such as a crossover, MPV, or van. In fact, the lack of an MPV such as Ford’s C-MAX cost GM at least this sale.