After just seven months, 56-year-old Alfred E. Rieck, a member of the Opel Management Board responsible for sales, marketing and aftersales, has resigned from his position. Because of this, 43-year-old Duncan Aldred (pictured) will assume Reick’s vacant role, effective immediately.
Aldred has been Vauxhall’s managing director since January 2010.
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Alfred Rieck was a mistake from the start, by any standards his performance at VW was mediocre at best. Duncan Aldred has been a first rate performer and as I know from personal experience is a Vauxhall man through and through, what is a little surprising is that he is still going to carry on running Vauxhall in the UK whilst at the same time taking over marketing for Opel. Even though it is a temporary appointment in view of the current state of Opel sales and image in Europe I would have thought it needed someone on the case 24/7. Lets just hope they get it right next time – in other words Susan Docherty is a definite NO NO!
David, do you work at Vauxhall?
Up until recently yes