With General Motors selling 2,595,717 total vehicles for the year of 2012, growing 3.7 percent year-over-year, and having the best December in five years, one would assume that the company’s market share would have grown. Surprisingly, it did not. Because while The General’s sales were up, the competition grew faster. This left GM with a 17.9 percent market share in the United States in 2012, nearly two full points down from the 19.7 percent share in 2011, according to WardsAuto.
This is the lowest market share in post-World-War-II history. Despite this, GM North America President Mark Reuss is optimistic, and patient. He openly admits to GM’s product portfolio being the oldest in the industry, but he claims that in 18 months from now, the tables will turn.
“It will be the biggest portfolio turn, I think, in U.S. history,” Reuss stated in a conference call. We’ll just have to wait and see.