When Cadillac pulled the sheet off the ELR during the second day of 2013 North American International Auto Show press conferences last week, officials mentioned that the luxury coupe would be produced in limited numbers, for a limited time.
It’s not completely clear as to why that is at the moment, but it could be that Cadillac is simply experimenting with plug-in hybrid products. On the plus side, it looks fantastic — enough to win this year’s Eyes on Design award — and is sure to attract buyers on that alone. And because it will be so limited, Automotive News predicts that the car could sell for as much as $70,000 — nearly double the price of the Chevy Volt — when it goes on sale Q4 2013.
That’s quite the step up from the original mid-$50,000’s estimation. A $70,000 Cadillac isn’t really out of line, but it will certainly test the brand’s equity. Additionally, the potential price would test the market to determine if a plug-in luxury coupe that doesn’t really push the technology envelope in ways the Volt and Tesla Model S do even warrants such a steep price. Only time — or our sources — will tell if this estimation is on point.