Not to steal the guy’s thunder or anything, but we’ve been advocating such an idea for more than just a few weeks, and well before the new 2014 Corvette Stingray made its debut, or was even leaked. But since it’s always worthy of discussion, we’re glad that AutoExtremist Peter DeLorenzo isn’t afraid to think outside the box. And he highlights several points as to why the Corvette not only should spin off into its own brand, but needs to spin off as its own brand.
“If GM can position Cadillac and Chevrolet as global bands, then the Corvette deserves to be a global brand too. The Europeans who flock to Le Mans aren’t interested in Chevrolet anything, but they are interested in Corvette, and anything and everything to do with Corvette. You don’t think that the Corvette as a stand-alone brand would have resonance globally? Think again. Just because the power of the Corvette name has been underutilized up until now, that doesn’t mean it can’t be polished into something much more.”
More importantly, this opens up the Corvette brand to carry multiple models. Think if the Stingray was flanked by a smaller, zippy Porsche Cayman fighter, and a beastly mid-engine-mounted, limited-production, no-compromise exotic that could compete more directly with anything from Italy.
“It would require the kind of focused consistency – and serious cash – that GM has only dreamed of up until now, but I have tremendous confidence in the True Believers hard at work on the Corvette program that they could deliver this enhanced mission in spades,” DeLorenzo finalized.
The GM Authority Take
Word. This writer hopes the controversial idea picks up steam within the confines of the RenCen. But do you?