• News
  • Forum
  • Photos
  • Tip Us
  • Subscribe

GM Authority

  • Chevrolet
  • Buick
  • GMC
  • Cadillac
  • Opel
  • Holden
  • OnStar
  • Reviews
  • Rumors
  • Opinions
  • Dealer News
  • Racing
  • Video

This Opel Astra Ad Is Like Oceans 11… But With An Opel: Ad Break

3
  • by Alex Luft
  • — Dec 20, 2012
Opel Astra - Oceans commercial

Anyone who enjoyed Oceans 11 is sure to love this commercial for the Opel Astra. Set in an exotic setting, the ad features the five-door Astra hatch, along with George Clooney and Brad Pitt lookalikes running a heist of The Bad Guy’s casino. As you’d expect, a pretty girl is involved, while the clip has a mix of Dutch and English:

The GM Authority Take

We love this kind of advertising: it’s comical, it tells a story, and it still accomplishes the goal of showing viewers the product and showing off its various features (AFL, Opel Eye, etc.)… only that they don’t feel like they’ve just watched a commercial.

Also, it looks like the driving part of the ad was filmed in Yalta (Ukraine). Now, why can’t GM have similar ads for its products in the U.S.?

Google+
Share

— Alex Luft

Alex is the Founder of GM Authority and focuses on covering GM's global business operations and strategy.

  • Previous story Here Are The Top Cars Sold In China During November: By The Numbers
  • Next story Canada To Retain GM Stake, For Now

You Might Also Like

  • Advert: Chevrolet’s “Explain This” An All-Time Favorite Advert: Chevrolet’s “Explain This” An All-Time Favorite
  • GM Peugeot Alliance logo Report: GM, Peugeot Considering Folding Opel Into Peugeot’s Auto Division
  • 2013 Chevrolet Malibu Turbo - Climatic Wind Tunnel - frozen Chevy Malibu Turbo Torture Tested At GM’s Climatic Wind Tunnel (With Video)
  • GMA Garage - 2012 Cadillac CTS-V Coupe 13 Community Question: Do You Perform Self-Maintenance On Your Car?

3 Comments

  1. Johan says:
    December 20, 2012 at 4:15 am

    Regarding the language in the vid: it’s Dutch :)

    I should know as it’s my native tongue ;-)

    Reply
    • Alex Luft says:
      December 20, 2012 at 1:41 pm

      Thanks Johan. Corrected :)

      Reply
  2. thehofinater says:
    December 20, 2012 at 7:39 pm

    Really nice looking. We need a version here in the US.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail. You can also subscribe without commenting.


  • Login or Register

    Log In
    Register Lost Password
  • GM Authority Newsletter

    Get the latest GM News delivered to your inbox daily.
    * = required field
  • Sponsors

  • Fresh Off The Press

    • Recent Posts
    • Most Popular
    • Comments
    • Holden VF Commodore productionWatch Along As VF Commodore Is Assembled: VideoMay 22, 2013
    • 2014 Corvette Stingray Indy500 Pace CarSan Francisco 49ers Coach Jim Harbaugh To Pace Indy500 In 2014 Corvette StingrayMay 22, 2013
    • Camaro ZL1 Ad Break MRCAd Break: Camaro ZL1 Magnetic Ride ControlMay 22, 2013
    • 2012 Chevrolet Camaro ZL1 - GMA Garage 3Chevrolet Camaro ZL1 Named 2013 All-Star By Automobile MagazineMay 22, 2013
    • GM Renaissance CenterGeneral Motors Looking To Shift Finance Jobs From New York City To DetroitMay 22, 2013
    • Camaro vs Silverado street drag raceWordless Wednesday: Camaro vs. Silverado Street RaceMay 22, 2013
    • Chevrolet-Mi-Ray-ConceptHow Might GM Bring An Affordable Small RWD Chevrolet To Life?May 8, 2013
    • 2013 Chevy Volt - CaliforniaCommunity Question: Should GM Discontinue The Chevrolet Volt?May 16, 2013
    • 2014 Chevrolet Corvette Stingray C7 052014 Corvette Stingray Curb Weight Estimated To Be 3,298 PoundsApril 27, 2013
    • GM 4.3 Liter V6 Ecotec3Here’s How GM’s All-New 4.3L EcoTec3 V6 Stacks Up To The CompetitionMay 6, 2013
    • Fifth Gear - Hot Hatch Death MatchVideo: Which Hatch Wins Fifth Gear’s Hot Hatch Death Match?April 28, 2013
    • 2012 White Diamond Buick Verano Cranbrook KingswoodCommunity Question: Should Buick Offer A Verano GS?May 21, 2013
    • Manoli Katakis on:Community Question: Should Buick Offer A Verano GS?
    • Manoli Katakis on:San Francisco 49ers Coach Jim Harbaugh To Pace Indy500 In 2014 Corvette Stingray
    • mike of adelaide on:Holden VF Commodore Officially Begins Production
    • Lucinda on:2014 Corvette Stingray Curb Weight Estimated To Be 3,298 Pounds
    • PeterMJ on:Chevrolet Camaro ZL1 Named 2013 All-Star By Automobile Magazine
    • Silent Electrician on:Chevrolet Camaro ZL1 Named 2013 All-Star By Automobile Magazine
  • Sponsors

  • Recent Forum Topics

    • Cracked dashboard on 2010 Diamond Edition Suburban
    • bluetooth won't default to next phone
    • 2014 Z28 Transmission
    • Dayton, Ohio GM plants
    • 2014 Equinox info, details
    • Intellilink – blue tooth device won’t delete
    • 2012 equinox syncing contacts from iphone 4
    • recent motor trend article of the ATLAS concept
    • Sierra Production
    • tires terrain denali
  • Sponsors


  • Galleries

    SEMA 2010 - Corvette Z06X Track Car Concept2011 Chevy Cruze Z-Spec Concept - SEMA 2011GM Authority Garage - 2010 Chevrolet Aveo 2LTCadillac CTS-V SCCA Race Car - NAIAS 2011Cadillac Exhibit - Chicago 2011GM Authority Garage - 2011 Chevrolet CruzeD3 Cadillac ATSGMC Sierra All Terrain HD ConceptSEMA 2012 - Chevy ‘Pink Out’ Spark
  • The Archives

  • Home
  • GMA Special
  • Ad Break
  • This Opel Astra Ad Is Like Oceans 11… But With An Opel: Ad Break
  • Fresh Off The Press

    • Recent Posts
    • Most Popular
    • Comments
    • Holden VF Commodore productionWatch Along As VF Commodore Is Assembled: VideoMay 22, 2013
    • 2014 Corvette Stingray Indy500 Pace CarSan Francisco 49ers Coach Jim Harbaugh To Pace Indy500 In 2014 Corvette StingrayMay 22, 2013
    • Camaro ZL1 Ad Break MRCAd Break: Camaro ZL1 Magnetic Ride ControlMay 22, 2013
    • 2012 Chevrolet Camaro ZL1 - GMA Garage 3Chevrolet Camaro ZL1 Named 2013 All-Star By Automobile MagazineMay 22, 2013
    • Pontiac G8 G3Poll: Should GM Bring Back Pontiac?March 28, 2012
    • Chevrolet logo on Silverado HDShould Chevrolet Replace Holden In Australia, New Zealand?May 2, 2011
    • 2014 Corvette ZR1 SideThe 2014 C7 Corvette: What We KnowNovember 14, 2011
    • GM Authority Garage - 2010 Chevrolet Equinox 5RPO Central: 2012 Chevrolet Equinox With Desirable ChangesAugust 6, 2011
    • Manoli Katakis on:Community Question: Should Buick Offer A Verano GS?
    • Manoli Katakis on:San Francisco 49ers Coach Jim Harbaugh To Pace Indy500 In 2014 Corvette Stingray
    • mike of adelaide on:Holden VF Commodore Officially Begins Production
    • Lucinda on:2014 Corvette Stingray Curb Weight Estimated To Be 3,298 Pounds
  • ABOUT GM AUTHORITY

    GM Authority is a must-read for GM news, GM rumors, GM reviews, and information about General Motors cars and trucks.

    Join others in discussing The General in our GM Forums and browse photos of GM vehicles in our GM pictures gallery.

    Also, please note that GM Authority is an independent publication and is not sponsored, owned, or in any other way condoned by General Motors Company, its brands, subsidiaries, or partners.
  • Search

  • Get Social

    Follow @gmauthority
  • Login or Register

    Log In
    Register Lost Password
  • News
  • Forum
  • Photos
  • Videos
  • About Us
  • Contact Us
  • Tip Us

© COPYRIGHT 2013 AUTO AUTHORITY, LLC. POWERED BY LSX V8 ENGINES, LOVE & REVERENCE.