When your dealership relies on the theatrics of a lodge-style facade, an aquarium, and even a waterfall (along with much more) to sell vehicles, we imagine it can be rather difficult to change those ways. Such is the case of Marc Heitz Chevrolet in Norman, Oklahoma, which came under fire from General Motors itself for not conforming to Chevrolet’s design standards.
Heitz’s design is so elaborate that it cost $20 million to construct the facility in 2008. But less than three months ago, Chevrolet sales chief Don Johnson visited the facility, where it was then finalized that the dealer would miss out on $250,000 per quarter in benefits from GM’s Essential Brand Elements program. As a result, Heitz sold his dealership to rival David Stanley, who currently runs a rival Chevrolet dealership, according to Automotive News. Terms were not disclosed, and it’s not quite clear at this time if Stanley plans on giving the building a toned-down makeover or keeping it looking like a Bass Pro Shops.