This article is part of the GM Authority Mailbag series, where the GM Authority Crew features and replies to your questions, comments, and observations.
The following comes to us from John:
The Chevy Volt needs to be promoted better regionally. I live in San Francisco and am a few months away from buying a Volt (trading in my Prius). None of my friends know that the Volt qualifies for California-only special goodies, like a $1,500 rebate and access to the carpool lanes. I’ve personally seen the “Volt light”, but when I tell my SF friends that I’m getting a Volt, they look at me in puzzling bewilderment, not realizing what the car can do or that it qualifies for California-only incentives.
No contest there, John. GM is addressing the lack of “general” awareness with ads, but we’re not aware of any regional (read: California-specific) efforts to market the car. Given that California is increasingly responsible for a greater percentage of Volt sales, we have to wonder how many more Volts can be sold in The Golden State were the vehicle marketed more effectively there — especially given that the car now complies with the State’s emissions requirements.
PS: another GM Authority reader — Neal — has been emailing us with similar comments over the last couple of months. Thanks to Neal and John for tipping us.