As we await the launch of the next-generation 2014 Chevrolet Silverado, General Motors has motioned to switch creative marketing agencies to handle the truck’s advertising campaign. The agency awarded the contract is none other than Leo Burnett, which already currently handles the ad campaign for the Buick and GMC brands — including the Sierra pickup. Its parent company is Publicis Groupe.
Before the switch, Silverado advertising efforts were handled by Commonwealth, a Detroit agency formed last spring as a joint venture of Omnicom Group and Interpublic Group. Commonwealth will still otherwise handle all of Chevrolet’s creative marketing efforts, according to a report from Automotive News.
GM spokesman Pat Morrissey told AN that GM wanted to alleviate the workload for Commonwealth, which will be tasked with helping the company launch several new or revised Chevrolet models next year.