When we initially heard about the Drive Opel 2022 business initiative of GM’s European arm Opel, we knew that it entailed a comprehensive change in the way GM conducted its business in the region. We also knew that the plan called for breaking even in 2015 along with 23 new or revised Opels and 13 new engines by 2016. What we didn’t know, however, were the specific business-related objectives set out by the plan.
Luckily, Opel recently specified these objectives, and they consist of:
1. Break-even results by mid-decade
2. Significantly increase revenue and variable profit by greater cost-efficiency, as well as:
- re-focusing go-to-market strategy
- improving image of Opel brand
- strengthening market share
- entering new markets and segments
3. Launching 23 new models and 13 new engines between 2012 and 2016
The GM Authority Take
Seems like all’s in order here, as the objectives are all sound business practices through and through, as is the (responsible) closing of some factories here and there (in Europe) to reduce overcapacity.
And of course, we’d love to get our hands on some of the details (and timing) of those 23 new models and 13 new engines… if you’re informed and are willing to share, please send us a tip about any of these future product plans.