As the 2014 Chevrolet Silverado and GMC Sierra pickup trucks erupted out of their boxes during this morning’s media presentation, the world was also introduced to an all-new engine family. While still quiet on power output and fuel economy, GM disclosed their sizes — with the smallest engine being a 4.3L V6, the middle being a 5.3L V8, and the largest being a 6.2L V8 engine; all familiar sizes to those who know GM trucks, despite each engine being all-new. One would think they would continue the Vortec engine family name, but GM’s truck development team went with an all-new name: EcoTec3 — not to be confused with Ecotec, a family of four cylinders.
We’re not sure how to feel about this. When we asked Chris Perry, VP of Chevrolet Marketing, he explained that the new engine name is meant to reflect the several mileage-boosting elements of the engines, such as variable valve timing, direct injection, and cylinder deactivation. But since your input matters to us, we would like to know what you think of the name change. Is it welcome? Or is it a big gamble?