The last week of 2012 is here — and General Motors is locked in a neck-and-neck battle with Volkswagen for the sales crown in China. Both GM and VW are seen as gaining share in the Land of the Red Dragon as Japanese automakers, including Toyota, lose out as a result of a politico-territorial dispute between China and Japan. For its part, GM isn’t all too concerned about being number one in a single year:
“We don’t get too hung up on trying to, in a single year, be too concerned about number one position,” said GM China president Bob Socia during an interview in Shanghai on December 18. “But make no bones about it, we’re here to win.”
The comments come on the heels of news that GM will lose out to Toyota for the global sales crown in 2012. Meanwhile, The General is also less profitable than either Toyota or VW despite selling a similar sales volume — an aspect that the automaker is actively working to correct.