Vice president of GMC Marketing Tony DiSalle and vice president of Chevrolet marketing Chris Perry believe the all-new 2014 GMC Sierra and 2014 Chevrolet Silverado are built around two distinctly different customer demographics. On the one end, you have a “self-starter with attention to detail” customer for the Sierra… on the other, an “honest, hard-working family-oriented” customer with the Silverado. That’s all probably true, but we think it all comes down to which is the better-looking.
So, which new full-sized hauler do you find most attractive? Voice your opinion in our poll, and the comment section below.