Opel prides itself on the wide array of design and personalization options available on its new Adam city car; to celebrate the wide array of exterior and interior styling possibilities, Opel has launched a new campaign to honor the individuality of design.
In this ad, the Adam states: “you are you; one of a kind; amazing”:
Yupp, that’s exactly what we want to hear. Now, why isn’t Chevy telling us the same?
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GM ditch the ugly Spark and give us this!
Watch this space for a Adam-twin called “Buick George” or so.
The Opel Adam and the Chevrolet Spark fulfill different dreams.
strong words, but I don’t disagree. The Adam looks like a great car. Lacking seats might hurt sales a tad in the US, but it looks quite nice.
I agree. Both cars have similar prices and dimensions, but the Adam has a much better looking profile. It’s like a Fiat 500 or Mini Cooper, rather than the Spark that looks like it would tip over in a tight corner. If Chevrolet needs a name, Metro would do just fine for me!
If by “both cars” having “similar … dimensions” you think of Chevrolet Spark and Opel Adam — then not at all. The Adam is 123 mm wider than the Spark.
I’ve driven the Adam at a Vauxhall promotional event and I have to say I was very impressed. It felt like a much larger car, nicely weighted steering and tight handling. The design is geared towards the front seat occupants and I didn’t feel cramped (I’m 6’5″!). The only negative is the underpowered engine – this will, I hope, be rectified with the new engines after launch.
This car deserves to succeed – the quality and finish of it are on par with the Insignia. Oh and the choice of options is endless!
This is a dead end model , even the Fiat 500 in the 4 door model is the better one . The theophilus Chin rendering of the five door Adam in Alex Luft’s column of August 12/12 is perfect for north america . Only a tad longer than the three door , the rear door handles are hidden in the roof quarter panel The look is superb and it is more emminenty more usable than the three door . Also , if an electric/battery eco model is
contemplated , the five door model is the best bet . Alex , run that picture from again, if you feel so inclined .
Here is the five-door rendering, gents:
http://gmauthority.com/blog/2012/08/rendered-a-five-door-opel-adam/
PS: I’m curious to know why you think the Adam is inferior to the 500.
I believe he is saying the 2 door Adam is a dead end model? Two door sedans do not sell in quantity anymore. Four doors are just so much more convenient.
For cars of that small size, two doors are more convenient. The whole car is just over 3.7 meters long, and the back bench is said to be already quite small for normal sized Europeans.
Guys — I’m afraid I don’t follow. The Adam is a 3-door hatch… why are we talking about sedans all of a sudden?
Opel Adam
Now a Buick Adam vehicle would be great. Some personality. Upscale from the Chevy Spark and Buick could get a bunch more money for it.
I agree Vette. I’d love to be a new Buick customer and this is really what I’m looking for. Give it a European-style rack, a state-of-the-art engine/transmission, and it would be replacing my MINI as my commuter vehicle. This idea that MINI’s are a “niche” vehicle doesn’t hold where I live. We’ve only had a dealership in my part of town for about two years and MINIs are just everywhere, a very, very popular car. I went to get service the other day and they were practically parked on top of each other at a new and large facility, so that should tell you something (and it’s not all good, but an opportunity for GM!).
I don’t agree about making it a 5-door, as the pillar then tends to block the driver’s view to the side. I’d also extend it a little more past the rear wheels to make it balance the overhang of the front wheels. That’s the gripe I have of most cars smaller than the C-class.
I’f done as a Buick I’m not sure GM would get it right. It has to have that MINI “Go-kart handling” and heavy steering feel to really be fun to drive, and an engine that isn’t under-powered is integral to that. They’d probably forget the rack slots too and expect Americans to use a clip-on. Even MINI started down that path. Ugh!
By dead end model I meant it is too small to garner strong sales in north america , same as the Fiat 500 whose styling is quite bland . In Europe in their congested compact cities the Opel three door will do fine but in third world countries , ,however, these cars must be very low priced to compete . THere is no lack of them there and I believe Russia will be making the new Lada available there for something like 5,600.00 . Opel Adam a much more upscale model won’t be a factor in that market .Also as I mentioned previously , adding a battery /electric version to a tiny three door will eat up too much interior space . This 5 door hatch has much better proportions , it looks even more striking without the white roof , rather single color . With a Buick grill this is a winner as long as GM doesn’t shortchange the engine . A stronger engine doesn’t work as hard and will get as good mileage as a much smaller one , especially in N. American driving conditions .
The Fiat 500 is useless as a market indicator. Hop in one and it is no where near in the same class as a MINI, and in my opinion they’re not even close to being comfortable/ergonomic.
The idea that size is a factor in the North American market is a fallacy. Sure, size matters if the choice is a small car that is cheap, underpowered, and loose — something for the 3rd world. But look around in just about any big U.S. metro area and you’ll see small, sporty BMW’s, Nissans, and other foreign makes galore. And people pay through the nose to keep them running. Colossal lost opportunity for the American companies.
The truth hear is that the American companies want to sell steel rather than automotive engineering in a tight package. It’s just easier for them. Simple as that.