Being deeply passionate about GM, along with the automotive industry at large, we’re always on the lookout of trends — movements that take place across the product side as well as the business side of the automotive equation. And since marketing is a huge part of most businesses, we’ve become accustomed to searching for great examples of marketing.
Telling your message is a core marketing function… unfortunately, it has been pushed aside these days by ad agencies convinced that placing shots of items that have nothing to do with the product can lure you into buying the product itself. All they need to do is add a voice over associating the product with what is being shown, and voila! — instant commercial.
Well, here’s an ad we think is brilliant. Not only does the clip stick to telling the story, but it also does so without saying one word.