Imagine if the Buick Tri-Shield logo went away. Imagine if it was replaced with something else. Far-fetched, you say? What if we told you that it was GM North America President Mark Reuss who was the one hinting a redesign?
According to The Detroit Free Press, Reuss, in a meeting with a group of auto critics responsible for the North American Car and Truck of the Year awards, said that the Buick logo could very well be in the midst of a change. Buick spokespeople declined to comment.
Why would this be happening? Speculation is that it could be a Chinese-influenced decision, as if GM wasn’t selling enough Buick models over there already. We’re not ready to believe that notion, but if the Buick badge is still going to transform, chances are it will reflect the more youthful and modern nature of its current vehicle lineup. Though in your eyes, does the Tri-Shield need to change? Let us know in the comment section below.