Opel has more than doubled the fleet customer base of its Ampera extended-range electric vehicle. As of October of this year, The General’s European arm boasted nearly 2,000 Ampera fleet customers, compared to roughly 700 in March — an increase of more than 180 percent.
Partly responsible for the sales growth are companies that order up to 20 Amperas at a time. In Germany, Ampera’s fleet customer base increased by more than 50 percent, while growth in the Netherlands grew 200 percent.
Opel cites Ampera’s range-extending ability as a reason for the car’s increasing popularity among European fleets; a long range is vital for fleet customers such as security services provider Trigion, a subsidiary of Western European facilities firm Facilicom.
“Trigion Security is one of the first companies in the Netherlands who deployed the Ampera. We are attracted to its very low fuel consumption,” says Martine Geurts, Vice-President and Director of Facilicom Service Group. “The Ampera is currently being piloted at our Trigion subsidiary and this pilot is being rolled out across the whole group as the next logical step.”
The GM Authority Take
Perhaps 2,000 fleet sales through the first ten months of 2012 isn’t as impressive as twice that amount (each month) for the Astra or Insignia… but as we mentioned previously, what’s more important than overall sales volume for class-creating vehicles such as the Ampera is year-over-year growth. Combine that with the fact that Ampera is Europe’s best-selling passenger EV, as well as the reasons for fleet sales (read: EV mode and extended-range mode with great overall fuel economy) and it’s easy to see a bright future for the vehicle (and its Chevy-badged cousin).