Opel has recognized Turkey as an important growth market as part of its turnaround plan, and is thus looking to grow its market share in the country from 6.0 percent to an estimated 6.3 percent this year — the brand’s highest since 2005.
“This year we will sell more than 50,000 vehicles so we’ll be increasing our market share from 6.0 to an estimated 6.3 percent”, said Opel Vice President Sales, Marketing and Aftersales, Alfred Rieck at the inception of the Istanbul Motor Show running November 2 through 11. “This will be our highest share since 2005. Opel is one of the top importers in Turkey and one of the most popular brands. We will build on this and outperform the growth of the local market.”
Opel plans to achieve its growth via a strong product portfolio, a reliable dealer network, as well as the brand’s engine offensive that it expects will resonate with Turkish shoppers. The brand will debut the ADAM, Mokka, and Astra Sedan at Istanbul — a bi-yearly show that expects to see up to a million visitors this year. The popularity makes the event the third largest automotive show this year after Geneva and Paris, respectively.
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A 0.3 percent increase in market share may sound insignificant, especially when the sales volume is 50,000 units a year. However, a large part of turning around an unprofitable business is being buttoned down in each and every aspect of the firm’s operations — and Opel seems to be maximizing sales wherever possible, including Turkey.