With all the news surrounding the recent marriage between Disney and Star Wars (yay for 3 more episodes!),GM looks to grab our attention once again by announcing a re-imagined Test Track — one of the coolest rides at Disney World’s Epcot theme park. After 18 months in the making, the project is set to re-open December 6.
Officially dubbed “Test Track Presented by Chevrolet,” it offers Disney guests a three-part experience. First guests will be able to design their own vehicle, be it a car, truck or crossover. However, the twist is that users must balance capability, power, and responsiveness along with efficiency. The design will then be “test driven” in the form of the main thrill ride, through simulations to make sure the vehicle is up to snuff (something tells us they all will be). Following that, each guest’s vehicle design will be evaluated and scored based on how well their design balanced the core attributes.
Finally, guests have the opportunity to race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design.
Sounds like we need to go to Florida pretty soon.