When Chevrolet began using the “Chevy Runs Deep” tagline 18 months ago, it drew a mixed bag of responses. Some got it, others didn’t. To this day, critics are still split over those three words. But all the fuss may come to an end soon, as a report from Automotive News indicates that there are currently internal discussions mulling over a new marketing tag.
“We might transition”, said Chris Perry, vice president of Chevrolet marketing. Currently, several teams are mulling over what could be used next, though there’s nothing finalized just yet.
“We want it to be a rallying cry for dealers, owners and [our employees] that is translatable around the world. I’m not saying we’d use the same American phrase around the world, just something where the meaning translates,” Perry continued, hinting that the new slogan will align with a global marketing strategy.
Considering GM executives scan our stories and comment sections, what suggestions would you have for The Bowtie?