Ostentatious (adjective): characterized by or given to pretentious or conspicuous show in an attempt to impress others — as per Dictionary.com. According to GM North America President Mark Reuss in a report from Autoblog, the next-generation Cadillac Escalade will have less of that.
Considering that’s what the Escalade has been for over ten years, this will mean a significant change. Continuing, Reuss stated that the new Escalade reflects a “permanent mindset change about what luxury looks like”, meaning that instead of being all about showmanship, it has become a game of substance. There’s also more of an emphasis on the SUV’s efficiency than before, and while Reuss states that its looks will be “understated yet elegant”, he noted that the next-generation 2014/2015 Escalade “is not feminine”.
Anybody who has seen the spy photos of the next big Caddy could clearly point all of this out, but it is rather difficult to make a full-sized SUV look overly humble.
Finally, Reuss stated that he hopes the the audience of the new Escalade will “expand significantly.” To accomplish this, it “won’t be marketed the same as we did five years ago.” However we can expect a familiar trim for the marquee’s *traditional* customers.