Accompanying the launch of the new Opel Mokka is a campaign centered around the self-confidence and nonconformist theme carrying the “Don’t Blend In” tagline. Developed by lead international advertising agency Scholz & Friends OPC, the campaign aims to portray Opel’s first sub-compact crossover in a dissimilar light, while showcasing the Mokka as the perfect partner for all drivers who happen to be self-confident, different, and who wish to stand out from the crowd.
The TV spot will be shown on all high-viewership TV channels, according to Opel.
The campaign also portrays self-confidence in print and digital media by offering up headlines such as “Fits to the misfits” and “Switch your life from repeat to shuffle”. It will be present in all large European markets on TV, in print, online, and at Point of Sale locations, having commenced in Germany on October 1
It will be interesting to see how Buick will market the Encore — its variant of the Mokka.