Remember that seemingly-ridiculous lawsuit filed against General Motors in 2010 by the Hebrew University of Jerusalem, taking issue with a print ad for the GMC Terrain? Well, it’s been dismissed by a judge in California.
Running in the People Magazine in 2009, the GMC Terrain ad in question contained Einstein’s head on top of the body of a fit, muscular man and was underscored by the tagline, “Ideas are sexy, too.”
Last week, Judge Howard Matz noted that the theoretical physicist died nearly 60 years ago and said that his “persona should be freely available … even in tasteless ads”. Matz also observed that the likelihood of a reader believing that the scientist endorsed GMC or the Terrain was unlikely.
The lawsuit was filed by the Hebrew University of Jerusalem, which owns Einstein’s publicity rights as a beneficiary.
The GM Authority Take
Does the Hebrew University of Jerusalem have nothing better to do with its time or financial resources? And we had a good chuckle after reading that the judge identified the ad as “tasteless”.