In early October, General Motors has appointed Molly Peck as director of Chevrolet U.S. advertising. Peck, who will report directly to Chevy Vice President of Global Marketing Chris Perry, replaces Kevin Mayer — who left General Motors in May to become Vice President of Marketing for Volkswagen of America.
Previous to this appointment, Peck headed up Cadillac advertising — where she spent considerable time launching the new ATS performance luxury compact sedan. Called ATS vs. The World, the campaign was Caddy’s biggest ad push in the last six years and displayed the new vehicle in performance-oriented settings in exotic environments from China and Morocco to Chile and Monaco.
Before the Cadillac stint, Peck served as the advertising and sales promotion manager at Chevrolet from 2007 through 2011; she led brand communications for the 2009 relaunch of the fifth-generation Chevy Camaro and the 2010 launch of the Volt extended-range electric vehicle.
The move to head Chevy advertising comes ahead of the brand’s biggest product offensive, wherein it will refresh or renew 70 percent of its U.S. model lineup over the next 18 months, including the 2013 launches of the all-new Chevy Impala, Silverado, Corvette, Tahoe, and Suburban.
Peck received an undergraduate degree in advertising from Indiana University and an MBA from University of Michigan.