GM Is Big In Japan, With Bikes

by Manoli Katakis
— Oct 4, 2012

You can purchase a GM-branded vehicle in Japan at more than 3,000 retailers. Except they aren’t automobiles. And the retailers aren’t car dealerships. They’re bicycles, and bicycle retailers. Yes, General Motors has a strong hold… on the Japanese bicycle market, with the most popular brand, ironically, being Hummer.

Now if only they could do something about car sales…

— Manoli Katakis

Manny is the lead GM Authority writer and provides on-site coverage of GM events as well as road tests of GM's new products.

4 Comments

Babersher says:

October 4, 2012 at 11:18 am

Interesting , but GM is not building the bikes, just licencing the names, correct?

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- Grawdaddy says:
  
  October 4, 2012 at 4:55 pm
  
  I’m under the impression that this is just a sticker-job on a bike and that the only involvement GM had in the whole thing was giving licence to the printer.
  
  Reply
Joe says:

October 4, 2012 at 12:40 pm

And this boosts the brand how exactly? Anything for a buck.

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Chris J Breisch says:

October 19, 2012 at 1:18 pm

I have a GMC bike that I picked up a couple years ago. I do believe it is manufactured by someone else and just has the GMC logo on it, but it’s a nice bike. I was concerned ride, style, comfort, and price. And it hit my desires on all four criteria. Frankly, I didn’t even notice that it was a GMC until I got it home.

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