General Motors has filed a trademark application for the word Turbo-Fire. Filed on August 9, 2012 and carrying serial number 85699411, the application for the Decals category of goods and services coincides with the filing date for the Turbo-Jet trademark that GM Authority exclusively discovered last week.
Currently, the trademark application for Turbo-Fire has a status of 681 (Publication/Issue Review Complete) and has a published for opposition date of October 30, 2012 — at which point entities that are opposed to GM acquiring the trademark will have an opportunity to dispute same.
The GM Authority Take
If our assumption is correct in that General Motors is trademarking the Turbo-Jet name to use it in a future (possibly turbo-charged V6) engine line that would compete with EcoBoost, then Turbo-Fire could simply be an extension of the Turbo-“X” line, perhaps slotting above (or below) engines carrying the Turbo-Jet name. Time will tell whether this turns out to be the case or not… but yours truly is a growing fan of the Turbo-Fire and Turbo-Jet names for boosted powerplant lines.
What do you make of Turbo-Fire? Sound off in the comments.