General Motors has been conservative with its U.S. introduction of the Chevrolet Spark, as the city car launched this summer in only 18 metropolitan markets across the country. These areas include the likes of New York, Chicago, Los Angeles, Detroit, Austin, etc. In these locations, Chevrolet dealers moved 6,313 Sparks since its launch — well ahead of the Scion iQ and Smart ForTwo, which are similar in both size and price to the $12,995 Spark.
It has gotten to the point where the amount of orders is being increased due to demand for the vehicle. And while the Spark may not be a cash cow by any stretch, it sure is drawing in conquest buyers. GM claims that 54 percent of Spark buyers are switching from non-GM brands — with buyers being everyone from students, to seniors.