Earlier this week, we noticed ads for the Cadillac ELR shown across the Google search engine (at Google.com) as well as throughout the Google Partner Ad Network. The online search engine-driven ad campaign seems to have the goal of drumming up interest in the upcoming extended-range plug-in electric luxury coupe.
Seen on the desktop browsing environment at Google.com for the search term “Cadillac ELR”, one of the ads touts the car’s design and unique propulsion system while inviting the user to check out the vehicle:
“Combining Electric Propulsion With Striking Design. Check Out the ELR.”
The ad contains site links to landing pages on Cadillac.com to explore ELR technology, receive the latest news about the ELR (via email), browse future Cadillac vehicles, and join Cadillac on Facebook:
Another ad, seen in a mobile browsing environment on a Google Ad Partner site, asks the user to:
Check Out the ELR Extended-Range Electric Coupe With Room for Four
The GM Authority Take
Cadillac seems to have started its online promotional campaign for the ELR well ahead of the car’s 2013 arrival. Earlier this summer, the Wreath and Crest brand announced that it will officially show the vehicle during next year’s Pebble Beach Concours d’Elegance, which is set to commence August 18, 2013. Earlier this week, The General announced that it will produce the ELR at its Detroit-Hamtramck manufacturing facility, where it will share space with the Chevrolet Volt and all-new 2014 Chevy Impala.