In Australia, Opel’s portfolio consists of the Corsa, Astra, and Insignia — segments that make up about 80 percent of Australian passenger car sales. Initially, new Opels will be sold in 17 dealerships, with an outlet in every capital city of every state. Meanwhile in the growing passenger market of Chile, Opel is offering the Corsa, Meriva, Astra and Insignia. According to Opel, both markets hold German cars in high regard, and Opel is using its “Wir leben Autos” slogan in its advertising to underline its German heritage.
Australia and Chile join the latest markets entered by Opel, including Israel, while Opel also said that it will continue its expansions in China, North Africa, the Middle East, Russia and Turkey, as well.
The news comes on the heels of rumors that General Motors might be looking to replace the brand in select European markets. Contradicting the rumor, however, is Opel’s 2020 plan — which promises 23 new or revised models and 13 new engines by the year 2020.