OnStar has announced plans to make its safety, security, and navigation services available in Chevrolet, Buick, GMC, and Cadillac vehicles in Mexico sometime in 2013. Mexico will become the fourth country after the United States, Canada, and China to receive the services of GM’s telematics arm, which plans to make the following already-familiar services available in the country:
- Automatic Crash Response
- 24/7 Emergency Services
- Stolen Vehicle Assistance
- Vehicle Diagnostics
- RemoteLink Mobile Application
- Turn-by-Turn Navigation
- Remote Door Unlock
OnStar, which has recently redesigned the physical appearance of its service buttons, will release more information — such as which vehicles will be compatible with the services and pricing details — in the coming months. The telematics arm will utilize Telefonica as the wireless carrier for its services in Mexico.
The GM Authority Take
An international expansion has been a long time coming for OnStar, which has, in our opinion, been hamstrung by limited global expansion for the last decade. After entering China in late 2009, however, the telematics firm seems to have set its sights on expanding globally — and doing so quickly. As such, the progress to Mexico makes perfect sense.
The next frontier for OnStar seems to be Europe, The Middle East, and Latin America. The GM organization has already struck partnerships with cellular carriers in Europe. That’s one expansion to which we’re really looking forward.