During Chevrolet’s national dealer meeting in Las Vegas over the weekend, attendees were briefed about several upcoming new models that will emerge under the Bow Tie brand. One of these was the all-new Chevrolet Silverado slated to launch next year.
As it turns out, GM’s bread-winning truck will receive its own luxury equivalent to that of the GMC Sierra Denali — not to compete with it, but to sell alongside it. And it won’t be called the “Scottsdale” as originally believed. According to a report from Automotive News, the high-end Chevy truck will be named “High Country”, described to feature “a Western flair and unique leather”. Sounds like a Ford F-Series King Ranch and Ram Laramie Longhorn competitor to us.
For the sake of trivia, the High Country name was originally used as a package on the Chevy Blazer that GM offered in the 1980s.