High Country Edition Said To Be In The Works For Next Generation Chevrolet Silverado
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During Chevrolet’s national dealer meeting in Las Vegas over the weekend, attendees were briefed about several upcoming new models that will emerge under the Bow Tie brand. One of these was the all-new Chevrolet Silverado slated to launch next year.
As it turns out, GM’s bread-winning truck will receive its own luxury equivalent to that of the GMC Sierra Denali — not to compete with it, but to sell alongside it. And it won’t be called the “Scottsdale” as originally believed. According to a report from Automotive News, the high-end Chevy truck will be named “High Country”, described to feature “a Western flair and unique leather”. Sounds like a Ford F-Series King Ranch and Ram Laramie Longhorn competitor to us.
For the sake of trivia, the High Country name was originally used as a package on the Chevy Blazer that GM offered in the 1980s.
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That’s great news! But I think that Chevy should have its own Denali version on top of that to compete with Platinum.
That’s what the Sierra Denali is for.
I think an uplevel Chevy pickup is a good idea and would be a strong seller, esp among bowtie loyalists who wouldn’t consider any other brand.
Why can’t Chevy compete head on with Ford? Trim for trim, vehicle for vehicle? I don’t want a GMC I want a Chevy equivalent of a F150 Platinum.
More brand confusion, I’ll bet the price is roughly the same +/- $2500 with the “upscale” GMC. So why does GMC exist if they do this? They should call it King Laramie instead.
One would say that Ford has too much going on with its F-Series variants. Besides, a rugged western truck from Chevy and an industrial chic truck from GMC can exist alongside each other as they will attract different buyers.
I say offer one of each from both brands. It wouldnt cost them any extra, that way keep everybody happy. Funny how some Chevy guys won’t drive a GMC and some GMC guys won’t drive a Chevy. So why force someone in certain brand? Sometimes they just get pissed off and buy a Ford instead.