GM Authority has discovered that General Motors has been granted the rights to the Enspire trademark. The Enspire name fits well with GM’s Buick brand’s recent naming scheme for crossover utility vehicles such as Enclave and Encore, as well as the trademark filing for Envison.
General Motors originally filed the trademark application with the USPTO on December 12, 2011. The trademark office then published the application for opposition on May 15, 2012 — a 30-day period that gives other parties the ability to voice concerns about and oppose the application.
The trademark office then granted GM the notice of allowance (status 688) on July 10, 2012 — giving GM the ability to use the mark granted the automaker files a required statement of use — a sworn statement from the applicant promising to use the mark in a real-world product or service. GM can file for extensions to provide the statement of use, as it did with the Stingray mark.
Containing serial number 85490334, the trademark was specifically filed in the “goods and services” category describing “automobiles, excluding motor homes”. It also contains the pseudo mark “Inspire”.
The GM Authority Take
Given that GM has applied for the mark and assuming that the automaker will file the required statement of use, it’s a safe bet that a product with the Enspire name will make its appearance in the near future, likely as an extension of Buick’s line of crossovers. Let’s hope it’s either a compact or midsize crossover — perhaps as a companion to the Envision.
An adjacent possibility is that either the Envision or Enspire will be the Buick equivalent to the replacement of the Opel Antara crossover, provided that Opel is still around, much like Buick Encore is to the Opel Mokka.
In addition, GM Authority exclusively reported in March that GM was working on a new range of crossovers on a new platform with unmatched styling. Either the Envision or Enspire could be that crossover.