Cadillac Brings Innovation Golf Series To The Web, Promotes XTS
2
After executing a highly-touted launch campaign for the ATS compact sport-luxury sedan, Cadillac has launched a trio of instructional golf videos that astutely promote the XTS. Officially titled Cadillac Innovation Golf Series, the trio of videos bring Cadillac’s real-world experiences to the web. Each episode is about 6 minutes in length, stars the “World’s #1 Golf Instructor” David Leadbetter, and contains asides for the XTS, including several commercials that we’ve seen before.
The video series carries the following description: “Improve your performance on the course with David Leadbetter and increase your performance on the road with the all-new Cadillac XTS.”
The Shots From the Sand episode, filmed at the Trump National Golf Club in Colts Neck, New Jersey, discusses and then demonstrates ways to get the ball to the hole from both greenside and fairway bunkers:
The Anatomy of a Swing episode, filmed at the Maderas Golf Club in San Diego, deconstructs the golf swing to produce good shots on a consistent basis and shows tips on four swing fundamentals, including grip, swing plane, release and tempo:
The Short Game Techniques episode takes place at TPC Stonebrae in San Franciso and highlights ways to improve the game on and around the green, including chipping, pitching, and putting techniques:
The GM Authority Take
With these videos, Cadillac is essentially bringing its Innovation Golf Clinic events to the web — a marketing move that we highly commend. The real-world events are highly popular and are usually reserved with few open spots remaining; publishing them to the web is one more way to attract Cadillac’s target market with the XTS… using the sport of golf and Mr. Leadbetter’s widespread recognition.
Google+
I don’t understand the preoccupation with Cadillac. The amount of press Cadillac gets seems out of proportion to the number of people who could afford them. Maybe in proportion to total profits? I don’t know. It’s like the Volt — award-winning but beyond the reach of most buyers. I play golf and know a lot of upper middle class professional people. Some are executives. No one owns a Cadillac.
And there’s the problem. The sooner Cadillac can forever sever ties with anything blue-collar, the sooner Cadillac will be seen as a vehicle for professionals and those who have benefited from their years of success borne from their level of education.
Satirically, a prerequisite for buying any new Cadillac should be a GPA of 3.0 and greater. We wouldn’t want the lower, uneducated classes behind the wheel, now would we?