Cadillac plans to announces the launch of its ATS compact sport luxury sedan during the upcoming Guangzhou Auto Show in November. Shortly after, the performance luxury compact is expected to commence being imported into China from its Michigan-based Grand River assembly plant.
As a result, the ATS comes will initially be priced higher than its BMW, Mercedes-Benz, and Audi competitors in the country. To give the car a fighting chance in the vastly populated market, it needs to be produced domestically. And according to CarNewsChina.com, this will take place in late 2013.
The move should even the playing field by the 2014 calendar year, but we’re left wondering whether Cadillac intends to produce a long-wheelbase version of the ATS, as wealthy Chinese consumers don’t drive. They are driven.