Buick Adds More Features, Raises Price Of 2013 Verano

Buick has released pricing and equipment group details on the 2013 Verano. The changes themselves are few and far between, but are significant in the long run of things for the brand.

The 2013 Verano starts at $23,080 — $495 more than the outgoing 2012 model’s price of $22,585; the increase in price nets customers a standard rear vision camera for the base trim level.

One step higher is the Convenience Group, which for 2013 has a starting price of $24,375. That’s $590 higher than the 2012′s price of $23,785 while adding side blind zone alert with rear cross traffic alert.

The top-of-the-line Leather Group starts at $26,755 for the 2013 Verano, or $790 more than the 2012′s price of $25,965; it adds nothing in and of itself, but contains the features added to the base and Convenience groups.

Note that the prices above don’t include an $885 destination charge.

The GM Authority Take

The Verano is following the trend set out by its bigger brothers, the Regal, LaCrosse, and Enclave, in increasing content while raising price. In that regard, Buick seems to be well on its way to becoming a luxury brand worthy of the “L” word. If it can continue to boost the price and content of its vehicles every year, doing so should elevate the brand’s public image and prestige in no time. Keep on keeping on, Buick!