Let’s be honest here. A Chevrolet Spark is not the ideal off-road machine, just as forks are not the best for eating soup. So when the dangers of the wilderness strike, as in the advertisement below, it’s a good thing the Spark can radio in for backup. Even if it’s to ward off lagoon monsters.
Random swamp thing aside, there are a few key elements in the ad we can from which we can take a few cues. The guy driving the Spark isn’t exactly the five-foot-five, 120 pound frame type that most would assume are the only kinds of people that can fit in a compact such as this global Chevrolet. This shows that the diminutive city car is more accommodating than one might have originally thought. Another element is
Buzz Lightyear’s Tim Allen’s voice saying “we’re importing our export”. It fits perfectly, as the Spark is a popular car all around the world that’s finally made it’s way to the ‘States, from its plant in South Korea. Lastly, the intense beats pick up as “Chevy Runs Deep” begins quickly flashing in different languages, while the Spark’s grille in the background rapidly changes colors. So quick, in fact, that it’s just the right speed to keep the attention spans of millions of distracted Millennials.
Watch the spot just below: