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“Ten New Models In The Next Three Years” Bound For Cadillac

16
  • by Manoli Katakis
  • — Aug 28, 2012
2013 Cadillac ATS

Before late spring, Cadillac had just three vehicles: the CTS, SRX and Escalade. Then came the XTS and now the ATS. And according to Cadillac marketing executive Don Butler, there will be another ten Cadillac models following the new compact sport sedan. We’re not sure if Butler is referring to multiple variants of a certain model or all-new models in general, but ten new models in three years is a major undertaking either way. It also shows how much time and money is being put forth to grow the Cadillac brand in such a relatively short amount of time.

Gazing into our crystal ball, here’s a bit of what we can expect from the Wreath and Crest, which consists of a more plausible mix of new models and derivatives, three of which will be revealed next year:

  • ELR
  • New CTS, CTS-V
  • New Escalade
  • Possible XTS Hybrid
  • New SRX (or large crossover)
  • ATS Coupe, ATS-V
  • Alpha-based crossover
  • Omega Flagship (LTS?)
  • Alpha-based roadster?

What else will Cadillac bring down the pipeline four or five years from now? We can only imagine what’s in store, and hopefully the “fun, happy times at Cadillac” keep on rolling for the sake of making better luxury cars for everyone to enjoy.

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— Manoli Katakis

Manny is the lead GM Authority writer and provides on-site coverage of GM events as well as road tests of GM's new products.

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16 Comments

  1. dontbelate2 says:
    August 28, 2012 at 10:12 am

    eager to see a full size rear wheel drive sedan like the fleetwood

    Reply
  2. RjION says:
    August 28, 2012 at 10:31 am

    and peope wonder why Pontiac, Saturn, Saab, and Hummer are are gone. Is Opel next?

    Reply
    • Grawdaddy says:
      August 28, 2012 at 3:39 pm

      Outside of Opel, with Pontiac, Saturn, Hummer, and Saab gone, this is more money in the right place.

      Reply
    • Dan says:
      September 13, 2012 at 6:33 pm

      Rijon…don’t buy GM if you are so unhappy with it…………………

      Reply
  3. jd says:
    August 28, 2012 at 10:41 am

    Manoli you are right on some of your list but there is more to it. Caddy will be a full line division with sales world wide the interior and exterior design will be ground breaking and the drivetrains will be very advanced. suprises will be shown in the next year keep watching.

    Reply
    • vic1212 says:
      August 28, 2012 at 12:47 pm

      So then there is a Lambda Crossover in the works?

      Reply
  4. andrew says:
    August 28, 2012 at 2:51 pm

    1. ATS Coupe
    2. ATS V
    3, CTS
    4. CTS V
    5 ELR
    6 Escalade
    7 Escalade EXT
    8. 3rd gen SRX
    9. Flagship sedan
    10. ATS convertible

    I don’t think they will put time into a Lambda based CUV if they have the intention of switch the Lambdas over to Epsilon for the next reiterations, doesnt make sense to keep an assembly line running for one low volume Caddy CUV

    Reply
    • Manoli Katakis says:
      August 28, 2012 at 3:00 pm

      But the Escalade EXT is being discontinued…
      The large Caddy crossover is coming, but it’s going to be on a next generation platform.

      Reply
      • Andrew says:
        September 1, 2012 at 8:18 pm

        sorry, meant ESV. Shame the Avalanche and EXT aren’t staying in production

        Reply
        • vic1212 says:
          September 1, 2012 at 9:34 pm

          my uncle is pissed about both the EXT and Avalanche going away because right now he want a EXT

          Reply
      • Danny says:
        October 2, 2012 at 8:35 am

        Manoli….any more news on ATS future coupe? Haven’t heard much of late on it….also wonder how the ATS sales are going :)

        Reply
  5. JustinF says:
    August 28, 2012 at 2:52 pm

    On the product report a few months back, there was a Roadster and a “Mystery vehicle”. Are those still possible?
    Also, why does it have to be new SRX OR large crossover? BMW is working on an X7, which would be their 5th crossover, 4 being mainstream. I see no problem with the Alpha based being compact, the SRX being mid-size, and a larger, full-size crossover. (I would expect that to be Omega rather than Lambda, because Cadillac is going full-on RWD) After that, maybe 5 years from now, I’d like to see some subcompact Cadillacs.

    Reply
    • Grawdaddy says:
      August 28, 2012 at 3:42 pm

      “I would expect that to be Omega rather than Lambda, because Cadillac is going full-on RWD”

      XTS, SRX, ELR?

      Reply
  6. Danny says:
    September 12, 2012 at 8:39 am

    ats COUPE

    Reply
  7. rjion says:
    September 13, 2012 at 9:25 pm

    “Rijon…don’t buy GM if you are so unhappy with it…………………”

    Dan……………………………….What on EARTH are you talking about?

    Reply
  8. chevtothemax says:
    October 9, 2012 at 8:10 pm

    the alpha roadster would work with the name KLR

    Reply

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