Before the Nürburgring craze, before the elongated luxury road boats of the 60’s and 70’s, and before the tail fins, Cadillac was a game-changing marquee that built its reputation on precision and innovation. And it all started 110 years ago today, in 1902.
Founder Henry Leland (who also went on to found Lincoln, and also the inventor of electric barber clippers) named the brand after his ancestor and found of the city of Detroit, Antoine Laumet de La Mothe, sieur de Cadillac. What a name.
In its early years, Cadillac became the first volume manufacturer of a fully enclosed cabin in 1910, and by 1912 was first to incorporate interchangeable parts, along with introducing an electrical starting system, which phased out the hazardous crank-start configuration. This was just the beginning.
Today, the brand presses forward with new industry firsts such as the Safety Alert drivers seat, and LED door handles found in both the new ATS and XTS, along with some of the most sophisticated suspension hardware on the market. So, blow out your 110 candles, Cadillac! We look forward to seeing what’s next.
The vehicle above is a 1903 Cadillac Model A Wilson Rear Entrance Tonneau, which was posted by Cadillac on its Facebook wall today.