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Chevy Trax To Wear Tracker Name In Russia, CIS

4
  • by Alex Luft
  • — Aug 23, 2012
Chevrolet Trax 4

When the Chevrolet Trax makes its way to Russia and the Commonwealth of Independent States (CIS), it will wear the Tracker nameplate. The reason for the change is not clear, although Chevy did market a rebadged Suzuki by the Tracker name in the region years ago.

The Tracker will offer two familiar gasoline engines in Russia — the familiar 1.8 liter (LUW) and 1.4 liter turbo (LUJ) units found in the Chevy Cruze and Sonic. It will join the Niva, Captiva, and Tahoe in Chevy’s crossover/SUV lineup in Russia, which accounts for the 140 countries where the Gamma Plus-based Trax (or Tracker) will be available. The Trax will not be making an appearance in the United States thanks to the popularity of the Equinox.

Ironically, the word Tracker is similar phonetically to Russian slang that connotes sexual activity… although it’s a minor improvement over the original Trax moniker, which itself is the slang in question spelled out using the English alphabet.

2013 Chevrolet Trax
2013 Chevrolet Trax
2013 Chevrolet Trax
2013 Chevrolet Trax
2013 Chevrolet Trax
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— Alex Luft

Alex is the Founder of GM Authority and focuses on covering GM's global business operations and strategy.

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4 Comments

  1. Main Wayne says:
    August 23, 2012 at 7:44 pm

    What’s up with all those French-Canadians playing lacrosse.

    Reply
  2. Daniel Hana says:
    August 23, 2012 at 9:53 pm

    so much for consistency

    Reply
  3. Ivan says:
    September 21, 2012 at 10:15 am

    In Russian language the word trax is similar to a word (Трах , трахаться) which means , to have a sex , but in a rude form . But Tracker is normal .

    Reply
    • Alex Luft says:
      September 21, 2012 at 6:58 pm

      Still, Tracker (Тракер) is one letter away from Трахер.

      Reply

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