Buick has just updated its website reflecting the changes in store for the 2013 LaCrosse. As we already knew from the RPO changes, Buick is dropping two trim levels for the 2013 (largish) midsize sedan, including the Convenience Equipment Group and the Premium 1 Equipment Group, reducing the trim level count from a total of seven to a more palatable five.
Since the Base equipment group now contains the features previously found in the Convenience group, including auto-dimming rearview mirror, remote vehicle start, power driver adjuster for lumbar, and universal home remote, the base price is raised to $31,660. That’s a $1,490 increase compared to the 2012 LaCrosse with the Base equipment package, yet $420 higher than the 2012 LaCrosse with comparable Convenience Equipment Group.
Furthermore, the 2013 LaCrosse offers the Leather group for $33,870, immediately after the base configuration. This includes leather-appointed seats, heated front seats, an 8-way power passenger seat, fog lamps, LED indicators on auto-dimming outside rearview mirrors, rear park assist, driver’s memory seat and mirror settings, as well as a backup camera. In addition, the 2013 model drops the the Premium 1 Equipment Group and folds some of the features found in that trim package into the lower Leather group.
Overall, the five trim levels offered in the 2013 LaCrosse include Base, Leather, Premium 1, Premium 2, and Touring.
The GM Authority Take
The drop from seven to five equipment groups is a favorable change for the 2013 LaCrosse, a move that not only simplifies the choices, but also moves Buick and its flagship sedan further into the luxury market, rather than straddling the in-between premium segment… because a luxury car should provide luxury standard, not as an option — something BMW seems to understand quite well, as seen by one of its print ads below.