2013 Buick Regal Sees Price Increase Thanks To Standard eAssist
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Accompanying the changes to the 2013 Buick Regal is a price increase of exactly $1,960. Whereas the 2012 Regal had a base MSRP of $27,055, the 2013 model starts at $29,015 thanks to the addition of the eAssist powertrain (LUK) as standard equipment in place of the standalone 2.4 liter (LEA) mill.
Unlike the 2013 LaCrosse, Buick didn’t eliminate any trim levels for the 2013 Regal and elected to keep the Base, Premium I, Premium II, Turbo Premium I, Turbo Premium II, and GS trims. But what we wonder, though, is whether the new 2.5 liter Ecotec engine (LCV) will make its way into the Regal sometime in 2013. For now, we can only hope.
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People should see a benefit in their wallets
Anyone who is looking at a turbo car or truck wants more power. I just took delivery of a new GS for my wife. It has good power but I am looking for ways to add more.
I have a 2005 Corvette that started life with 400 HP. I made a few changes and now it has 530 HP.
I have a GMC Yukon Denali that I just had tuned for more power.
How about some V6 assist..,
Beautiful car, but the base price is getting too high. As great as the Buick Regal is, customers will balk at the $29,000 base price. GM needs to find a way to price its cars more competitively, especially the e-Assist models. I would suggest that the Buick Regal with the 2.4L e-Assist motor be priced in the $27,000 range with standard LED tail-lamps, projector beam headlamps and foglamps, 17-inch alumnum alloy wheels, and Intelli-link. The Regal should be aggressively priced to ensure steady sales, especially with the new Ford Fusion, Chevy Malibu, Honda Accord, and Nissan Altima. Plus, the Regal has internal competition from the up-and-coming Buick Verano compact sedan.
Jesse, I respectfully disagree. Buick is a luxury brand; as such, it should command higher prices just by being that aspirational kind/category of a vehicle.
It’s a common reality that a higher price is a big part of the luxury image… Lexus has charged over $35,000 for its ES for the last 10 years. The car has never led in any specifications/statistics on paper: it wasn’t the fastest, didn’t have the best handling characteristics, and didn’t have the most features for the money. But it was as silent as as mouse and as refined as a fine taylor-made suit. And it sold (and continues to sell) like hotcakes. In the same light, Buick (and the Regal) is a luxury brand with luxury offerings. It should aim to go upmarket, not down. Ford, Chevy, Honda, and Nissan should not be in Buick’s vocabulary — nor should they be considered by potential buyers. If potential Buick buyers currently cross-shop a Buick and one of those makes, then it’s a problem Buick needs to fix with greater differentiation, brand-building, and luxury.
However, I completely agree that the Regal is cramped between the Verano and LaCrosse, and don’t believe that it will be coming back for the next-generation. The reason the Regal came to be was that it already was set to become the next-gen Saturn Aura; Opel/GM did all the global engineering work to make it happen. Then, Saturn went away and GM seems to have decided to make it a Buick rather than to take a potential loss on the development. And since the Verano was another 2 years away, the brand needed a jump-start. Hence, Regal 2 years before the Verano.
By the way, I always thought the Regal would look awesome as a 4-seater two-door coupe and two-door soft-top convertible. Wasn’t there a concept Opel Insiginia coupe a few years back? I remember that concept coupe looked very muscular and sporty!
Also throw in the wagon and hatchback that are offered in Europe under the Opel Insignia. Although sales would not be as significant as the sedan, the other bodystyles would contribute plenty of sales, repeat business, and many new converts!
GM really needs to diversify its models by offering multiple body styles to sustain public interest and sales.
I myself would totally buy a Regal Estate Wagon with AWD and the 2.4L e-Assist motor and a Regal 2-door Coupe with a 2.0L Turbo Motor.